1. The author discusses several designs of texts including typefaces, overall shape of type and colors. Do you think their effects are general, i.e., they have the same effect on all people regardless of their education, cultural backgrounds and ethical groups?
2. Photographs are supposed to be true. However, according to the author, photos are in general not true. Then what are the differences between photographs and paintings for their purposes in a text?
3. If you are a composer, do you think that obeying all the rules provided in the analysis part could make you communicate well with the audience, especially when they do not have much knowledge about how to analyze the multimedia text?