Question: Bolter, Jay David and Richard Grusin talk about many examples of remediation and quotes from Marshall McLuhan, “the ‘content’ of any medium is always another medium. The content of writing is speech, just as the written word is the content of print, and print is th”, content of the telegraph”. Do you think we can have any kind of innovative medium without containing any existing media? Most examples are related to vision and audition. I am expecting someday we may invent some new medium related to gustation and smell. (Actually Google made a joke that they had made the smell production on April Fools Day)

Example: I would like to highlight the game “Second Life”, in which players can define his or her own life and interaction with other users. This game uses immediacy, hypermediacy and remediation concepts. This is a virtual real life game and participated by many users. Just as indicated in Immediacy, Hypermediacy, and Remediation, Programmers seek to remove the traces of their presence in order to give the program the greatest possible autonomy. (27) People can speak, shopping and even claim their own intellectual property in the game. As a sophisticated game, there are also many scenes or “windows” in the virtual world. Users can even receive education in the game. The distant education, which involves image, sound and video, is made more real by this game. If we view these components of the game as different media, the ultimate goal of the game would be similar to what Bolter, Jay David and Richard Grusin indicate that ‘the new medium can remediate by trying to absorb the older medium entirely, so that the discontinuities between the two are minimized.” (47)

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3 Responses to Remediation

  1. destack2 says:

    First of all, that google smell april fool’s day gag was very funny. To answer your question, I think by definition of medium there cannot be a medium that doesn’t already call on or use an existing medium. I think it would be interesting to incorporate smell or even maybe touch into movies or television. Imagine watching the food network on a television with a smell feature. Thats a game changer. Or if you were in a movie theatre watching a movie about a tornado and you could feel the gusts of wind (hopefully not all 100mph of it).

  2. PK says:

    I think it would be very hard to have a new innovative medium without building on any existing medium. With your April Fool example of Google Nose, they were delivering the smells through phones and computers. We’re at a point where we are just using existing pieces to create new things, there are very few things that stand on their own if any.

  3. kylenpayne says:

    For the first part:

    I think that describing very low level human phenomena as media is a great way to force the general logic of media theory into a hard spot. We didn’t create speech in the sense that one person, inspired by his environment began talking. Evolutionarily speaking, the predisposition for language comes from a long line of active natural selection. Frankly, the ball most drop somewhere, we cannot call speech media effectively because it is a much more natural aspect of human cognition. It is a part of us, not made by us. Therefore, you could state that media is hierarchical on other media which may be based on some natural thing, or basic non-media idea.

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